AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Film & Television Apps on iOS in Latin America
An overview of the Q4 2023 performance trends for the leading Film & Television iOS apps in Latin America, showcasing download and user engagement data from Sensor Tower.
In the fourth quarter of 2023, the Latin American market showed varying performance trends across the top Film & Television iOS applications. Sensor Tower's latest data provides insights into how these apps fared in terms of downloads, revenue, and active users.
Netflix saw a notable uptick in downloads, jumping from 182K in the last week of September to 286K by the end of December. Weekly active users also rose steadily, from 7.5M to 8.1M in the same period. However, revenue showed a slight downward trend, decreasing from $126K to $104K weekly.
Amazon Prime Video experienced a more stable revenue pattern, with a peak at $210K in late November, then settling at $167K by December's end. Downloads for the app ranged between 114K and 154K, while active users saw a slight increase from 898K to 1.1M over the quarter.
HBO Max: Stream TV & Movies demonstrated strong revenue performance, starting at $889K and reaching $877K in the final week of 2023. The app's downloads peaked at 162K in November, with a year-end close of 145K. Weekly active users showed a steady climb, ending the year at 1.8M, up from 1.6M at the quarter's start.
Disney+ displayed impressive revenue numbers, especially in November, where it hit nearly $978K. Downloads maintained a consistent range between 110K and 146K, and weekly active users saw a significant rise from 1.9M to 2.2M throughout the quarter.
Lastly, Star+ showed varied revenue figures, with an early peak at $474K and a drop to $336K by the quarter's end. Downloads reached a high of 181K in early October, decreasing to 111K by December. Active users fluctuated, peaking at 1.6M and ending the quarter at 1.4M.
For more detailed insights and data, Sensor Tower's platform is the go-to resource for understanding app performance trends in the Film & Television category.